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1 Nov 2021
DISCUSSION QUESTIONS
1. Evaluate the seminal Engel, Kollatt, and Blackwell (EKB) consumer decision-making model (1968) and its underlying principles in the traditional and digital contexts.
2. Critically discuss the impact of smart technologies (e.g., artificial intelligence) on the consumers in their buying decision-making process, and how does that get realized.
3. Objections against the indiscriminate use of consumer decision-making models (aka the Grand Models) have been voiced since their introduction. Discuss in detail.
DISCUSSION QUESTIONS
1. Evaluate the seminal Engel, Kollatt, and Blackwell (EKB) consumer decision-making model (1968) and its underlying principles in the traditional and digital contexts.
2. Critically discuss the impact of smart technologies (e.g., artificial intelligence) on the consumers in their buying decision-making process, and how does that get realized.
3. Objections against the indiscriminate use of consumer decision-making models (aka the Grand Models) have been voiced since their introduction. Discuss in detail.
18 Jun 2023
