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HKSAR has recently announced lifting most of the restrictions on arrivals from overseas. Imagine you were hired by Hong Kong Tourism Board (HKTB) as a marketing intern, you are tasked to recommend HKTB to come up with TWO marketing recommendations to attract overseas visitors to Hong Kong to spend their summer holiday. Apply relevant consumer behavior concepts/theories to support your recommendations and illustrate your understanding of these topics.

I need to write a final written report for the device that I have been working on such as “SPECIAL BLOOD PRESSURE MACHINE PRODUCT THAT IS A WIRELESS, REMOTE MONITORING DEVICE THAT CONNECTS TO A SMARTPHONE APP WITH ACCURATE MEASUREMENTS”. The final report should not exceed 15 pages including drawings and references. The report should be organized as a written version of the marketing pitch that generally includes the following :

Elevator statement:

• What is the core problem the business is trying to solve ?

• What is the solution it has developed?

• What key benefits will the solution deliver to its target customers?

The clinical need:

• What is the need being addressed?

•Why is this need important?

• How is the need currenty deing addressed
(if at all) ?

• In what was are current solutions inadequate?

The solution:

What is the proposed solution to the need ?

• How will it be used (and by whom)?

• How does it better address the need thar
what is currently available?

What is the value proposition?

The market:

•Who is the target customer ?

•What is the market size ?

•How fast is it growing?
who are the primary competitors?

•How will the company differentiate itself
from the competition?

• What are me barriers to entry ?

Intellectual property:

• How will the company protect its IP ?
• How strong Is Its IP position?

R&D Strategy:

• How will the company prove (or has it
proven) that the solution is technically feasible?

• What are the risks that must be addressed
and how will they be mitigated?

• How will the product be manutactured and where?

Regulatory strategy:

• How will the company get its product cleared approved for the market?

• What will be required to demonstrate safety and efficacy?

Clinical Studies:

• How will the company collect safety and
efficacy data ?

• Where will the studies be performed and who will be the key investigators ?

• What other endpoints will be studied (and why)?

Reimbursement:

• What Is the reimbursement pathway?

• What codes will be used?

• How much resistance is anticipated?

Business Model:

• How will the company including its anticipated pricing and margins?

• What will be the timing and frequency of
revenue realization?

• What volume of business is needed to make
the model viable?

Sales and Marketing:

• Why will customers be compelled to use the product?

• How will the company close sales?

• How will the product reach customers?

Financial information:

• What are the company needs?

•What does it intend to do with the money raised (according to what timeline)?

• How and when will it generate a return for investors ?

Exit Scenarios:

• How are investors most likely achieve liquidity for their investment?

• When is an exit most likely to occur?

Management Team:

• Who are the key individuals that make up the
company ?

• What specific qualifications do they bring to bear?