ATS2436 Study Guide - Final Guide: Media Play, Temporalities, Outsourcing
29 Jul 2018
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Document Summary
Henry jenkins suggests convergence culture" is a form of participatory culture that. Week 9 (digital participation and cultures of convergence) fosters collective intelligence through cooperation between consumer and corporations. Convergence culture (jenkins) where old and new media collide, where the power of the media producer and the power of the media consumer interact in unpredictable ways. Cultural convergence when the "audience" becomes the "user". Media technology has given the "audience" the tools to archive, annotate, appropriate, and recirculate content. For example, video gaming using old media (television) to play games from new media technology in the form of gaming consoles (xbox or playstation) instead of simply watching programmes or films. It also describes the technological, industrial, cultural and social changes depending on who"s speaking and what they are talking about. Convergence does not occur through media appliances but within the brains of individual consumers and through social interactions with others.
