MKC2610 Final: MKC2610 Lecture :
8 Feb 2019
School
Department
Course
Professor
MKC2610 Revision Notes
Restraining forces in international marketing
• Political systems
o Control national markets and likely to create political risks
• Legal requirements
o Prescribe control process
• Cultural norms
o Make markets different
• Economic development
o Determine buying power and marketing infrastructure
Five stages in the evolution of global marketing
1. Domestic Marketing
2. Export Marketing
3. International Marketing
4. Multinational Marketing
5. Global Marketing
