MKTG1001 Final: MKTG1001 Marketing Principles End Exam Notes
Document Summary
Product anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. Levels of products and services: core customer value, what is the buyer really buying, actual product, development of product ad service features, design, a quality level, a brand name and packaging, augmented product, builds around core benefit and actual product b offering additional consumer services and benefits. Frequent purchase, little planning, little comparison or shopping effort, low customer involvement frequent. Less much purchase, planning and shopping effort, comparison of brands on price, quality, style. Strong and preference loyalty, special purchase effort, little comparison of brands, low price sensitivity. Exclusive distribution in only one or a few outlets per market area. Little awareness, knowledge (or, if aware, little or even negative interest) Advertising and personal selling by both producer and resellers by both producer and resellers. Luxury goods e. g. fine crystal and.
