MKTG2301 Final: MKTG2301 Start Ups Successes (Topic 2 Session 12)
MKTG2301 Start Ups Successes (Topic 2 Session 12)
Success factors for new start-ups
● Start a business
○ in which you have industry knowledge.
● Work long hours
○ being persistent
○ don’t give up
● Get professional advice early.
● Research the market.
● Keep good records.
● Get adequate start-up capital.
● Develop a business strategy or plan.
● Set goals and vision.
● Hire good employees.
● Watch overheads and fixed costs
Starter 1 example
● WHO?
○ Ian
○ Graphic Designer
● NEIS scheme participant
● Driven by
○ desire to be creative and
○ do something enjoyable
● Overcame barriers of no past experience
○ by ‘using his imagination’
