MKTG2301 Study Guide - Final Guide: Lincoln Near-Earth Asteroid Research
Document Summary
The process of growth in the small firm. Understand the growth cycle of small firms. Understand the importance of the owner- manager"s influence on growth. Recognise the key problems facing small business growth. Apply growth management principles to a small business case. In theory, growth is the steady increase in scale and scope over time. But true is growth is less steady & more lumpy . Others grow so fast they are placed at risk. While many firms simply seek to survive. For most firms growth only leads to less profit. Unless they can learn to manage through. Small business owner managers are the key to growth. Not all small business owners seek to grow. A 1994 study of 1,996 smes in japan. Found 64% did not wish to grow. A yellow pages survey of 1,000 australian smes. Found less than 10% wanted to grow. Growth involves risk and the need for finance.
