SSEH2270 Study Guide - Quiz Guide: Yoda
5 Dec 2020
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= evaluate our efficacy in preventing threat -> protection motivation. (we try to control danger, change behaviour) When perceptions of threat start to outweigh perceptions of efficacy. There is a shift from a danger control response to a fear control response. Where z" refers to the standardised score. Drives heart of interaction effect this critical point. What determines effectiveness of fear appeal is the efficacy judgements. The extent of it being beneficial depends on audience efficacy. When perception of threat outweigh perception of efficacy: Shift from dcp to fcp when shift. High/low efficacy people, no threat/high threat on x axis, y axis. High efficacy people you want high r and s efficacy. = threat is good = more message acceptance. The more you try to induce threat, they go into defensive motivation. = eppm discusses this as boomerang effect: doing the opposite. People with moderate efficacy go from no threat to moderate amount of threat.
