SSEH2270 Study Guide - Quiz Guide: Yoda, Derogation, Fear Appeal
5 Dec 2020
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Derogation of message, ignoring it in terms of fear control = yoda meme. And in primary appraisal we have threat appraisal. > go down to no threat perceived, no response. = no fear appeal -> defense motivation. > reject message and engage in fear control processes. The eppm and other current models (e. g. , de hoog et al. , 2007) hold that. Responses to fear appeals are determined by interactions between efficacy and threat. Attempts to meta-analyse research on fear appeals did not support contention about interaction effect. Recent meta-analyses resolved problems with prior ones. 100s of studies in fear appeal but only 6 because 2 key conditions need to be met for inclusion into ma. Behavior change must be focused, not attitude. Threat and efficacy both has to be manipulated actively in messages in studies. The importance of high threat and high efficacy.
