SSEH2270 Study Guide - Quiz Guide: Smoking Cessation, Substance Abuse, Condom
5 Dec 2020
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Attitudes that are identical in valence and extremity can have different antecedents and consequences. It is sometimes difficult to create central route attitude change. Two suggestions by petty et al. (2009) Utilise the central route immediately after the peripheral route. Get people to think that they have considered the issue (even if they haven"t). Use peripheral route in the first instance: Students presented with one of two messages. One of the messages included pros and cons of a proposal in a constant stream. Other message included the same pros and cons but in separated them into columns. No differences in the amount of thinking between the groups, but participants in the column" condition felt more knowledgeable about the topic and were more confident in their opinions. Motivation + ability -> central, otherwise use peripheral. Researchers of health promotion have used the elm to develop messages on:
