SSEH2270 Study Guide - Midterm Guide: Systematic Review, Condom
5 Dec 2020
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Susie"s concerns about condom use are that they are awkward and inhibit pleasure. She is less concerned about their cost or about their efficacy in preventing pregnancy or disease. A tailored message to susie would address the social and physical issues associated with condom use. Message framing is the emphasis a message has on the benefits of adopting (gain-framed) or the costs of failing to adopt (loss-framed) a target behavior. Do we persuade by writing in gain frame. = what you will lose if you don"t engage in physical activity. Being physically active can improve your blood cholesterol, mood, Physical inactivity can worsen your blood cholesterol, mood, bmi, and self-concept . Latimer et al. "s (2010) systematic review on tailoring and framing effects in pa messaging: Overall, there is insufficient evidence to support definitive recommendations for the use of tailoring to construct messages that support pa guidelines .
