SSEH2270 Study Guide - Final Guide: Penicillin, Binge Drinking
5 Dec 2020
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Passive refutation most useful for messaging purposes. Defenses strengthened against later counter-attitudinal attacks that are not included in inoculation message. Earlier, thought that all you need to inoculation message was present threat component and have ca and then get people to give refutation. = active refutation and active inoculation paradigm. Mcguire liked active because people actively (ownself) produce own defense mechanism. = resemble biological analogy (people have own ability to refute ca) Ca has to be weak then can actively refute to. But with this, can use strong ca as long as there is a strong refutation too (passively) Inoculation principles have been used in a variety of advertising media, not just print. In health contexts, inoculation messaging has been effective in conferring resistance against attitude changes about: Underage alcohol use (godbold & pfau, 2000) Legalization of marijuana (e. g. , compton & ivanov, 2012) Unprotected sex (and binge drinking) (parker et al. , 2012)
