SSEH2270 Study Guide - Final Guide: Fear Appeal, Meta-Analysis
5 Dec 2020
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Document Summary
Pulling of data into ma shows that interaction effect does exist. In low threat conditions, doesn"t matter if low or high efficacy. = no stat sig diff in behavior between those two groups in low threat condition. High and low eff group differ sig after receiving messages in high threat condition. Determined effectively by which extend people have efficacy or not. = high eff group was stat different from 0. This gradient was stat sig from 0 indicating that there"s benefits from inducing threat in high eff people. But light grey line not stat sig diff from 0. Not enough gradient, close but not, to say that there"s boomerang effects in low eff people when inducing threat. Fear appeal theory newer, more comprehensive meta-analysis. 127 articles, 248 independent samples (27,372 people) Results showed positive effect of fear appeals on attitudes, intentions, and behaviour. Effectiveness increased when message included efficacy statements. Positive effect of fear appeals to attitudes, intentions and behaviors.
