MAS105 Final: MAS105 Summary Notes
2 Sep 2018
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Week 1: convergent media, current contexts (aug 4) Meikle, graham and young, sherman (2012) ch 3 from broadcast to social media in. Media convergence: networked digtial media in everyday life. The value of a communications network increases proportionately to the square of the number of people that are connected to it. If you"re the only person with a phone not much use. If there are 3-4 people with phone much more useful. Once everyone has a phone change from being useful to essential. Becomes disadvantage if you don"t have one: fischer: the telephone passed from miraculous in the 19th c, to mundane in the mid-20th c to mandatory to the end of the 20th c". Which feels confusing, because we are its unpaid content- providers, in one way or another. We generate products for google, our every search a minuscule contribute. Google is made of us, a sort of coral reef or human minds and their products. " (2010: e. g.
