MKW3444 Study Guide - Final Guide: Digital Divide, Content Analysis, Countervailing Duties
Document Summary
The importance of world trade: trading blocs have emerged (e. g. nafta, encourages trade, firms go global or risk losing domestic markets to overseas competitors. Domestic policy repercussions: low interest rates that result in an outflow of funds are unsustainable, many domestic issues have become international concerns, protectionist measures: Why go international: dumping, comparative advantage, rapid growth. Improved company image: expanded customer base, access new markets, utilise full production capacity, take advantage of regional development incentives, life cycle extension. Inhibit brain drain: market a bulk surplus, technology, cost, backward integration, seek low cost production source, value adding, avoid government regulations, access regional expertise, diversify capital investment, access regional expertise, access tax advantages, communication. Marketing implications: need to monitor the economic environment on both a global and individual country basis, provides knowledge, to target specific markets, nature of customers and demand, most important segments, entry strategy, marketing mix, market potential.
