MKTG1001 Study Guide - Final Guide: Price Ceiling, Habitat, Price Floor
23 Jul 2018
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Time yourself when reading the practice case study. Write bullet points if running out of time. 1hr and 15 for part b, 1. 5 hours for part a. Memory aid permitted one a4 page of double sided notes hand written or typed. Part a consists of 8 questions each worth 10 marks. Questions: describe and explain each of the 5 key marketing concepts (market offerings; value, satisfaction and quality; exchange, transactions and relationships; markets; needs, wants, and demands) (5marks). Discuss the links between the five key concepts (5marks: consumer behaviour is influenced by four factors. Describe and discuss each of these four factors using examples to illustrate. (6 marks) outline the stages of the consumer decision making process (need recognition, information search, evaluation of alternatives, purchase, post purchase behaviour). Illustrate your answer using an example. (4marks: there are four key bases used to segment consumer markets.
