BUSS1001 Final: BUSS1001 Understanding Business – Final Exam Notes
Document Summary
Public, private, third-sector (voluntary) business are mechanisms for deciding scare resource allocation, production methods, output distribution. Revenue (stakeholders/political, accountability societal), competition (choice/limited choice), motivation, ethos (profit/ethics) On-going asset returns used for short-term profit maximisation or long-run shareholder returns. 48,000 employees providing banking, financial products, services to 8 million customers worldwide (anz) Specific, operational-level plan of value proposition, target segments, value chain, revenue creation mechanisms. Duty to stakeholders to act as a good corporate citizen. Values, purpose, competitiveness (why, how to reach) thriving. We live in your world" of individual prosperity, communities, responsible growth (anz) Leading market designer, manufacturer, marketer of innovative wireless solutions for international mobile communications market (rim: all day, every day low fares to enable more people to fly to more places, more often (jetstar) Operationalise objectives, dynamic statements of intent (external influences, internal politics) High-level goal, action, monitoring, evaluation planning to achieve on-going profitable return on investment.
