BUSI 2400 Study Guide - Comprehensive Final Exam Guide - Just-In-Time Manufacturing, Customer Relationship Management, Supply Chain
20 Nov 2018
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Data brokers - government/ advertiser buy data from data brokers. Data brokers gather information without our direct consent. Companies give up information on people they do business with. The data is more valuable than the product that is sometimes sold. Disconnect -tracks party companies that are involved on the webpage you are on (they are in your browser without consent) Dating websites gather survey data and sell it to data brokers. Combining data of profiles can lead you to additional information (ex. People should fairly be able to see and reject the sharing of their data. Senator rockefeller called data broking - the dark underside of american life . Some companies will show you what category data they have on you but not the data itself. Companies claim that getting rid of data brokers will cripple the economy. Epsilon ( data broker rep ) said - the internet is an advertising medium .
