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Marketing Review.docx

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Department
Business
Course
BUSI 3204
Professor
All Professors
Semester
Winter

Description
Chapter1WhySocialMediaExplainwhysocialmediaisimportantDefinesocialmediamarketingExplainthe7mythsofsocialmarketingDescribeabriefhistoryofsocialmediamarketingExplainhowsocialmediamarketingisdifferentIdentifythecharacteristicsofasuccessfulsocialmediamarketerDescribethecareersinsocialmediamarketingsocialmediamarketingSMMuseofsocialmediatopositivelyinfluenceconsumerstowardswebsitescompaniesetcwiththeendgoalofcreatingaconversationwhichcouldleadtoapurchasesubscriptionetcSomeStatsFBhasmoreusersthanthecombinedpopulationoftheUSACanadaandMexicoallputtogether700MillionNearly25Billionsearchesdoneonlineeverymonth7mythsofsocialmediamarketing1Socialmediaisafad2Socialmediaisjustfortheyoung3Thereisnoreturninsocialmedia4Socialmediamarketingisnotrightformybusiness5Socialmediaisnew6Socialmediaistimeconsuming7SocialmediaisfreeWhatactuallyishappeningwitheachofthesemyths1socialmediaisbasedofastablepremisethatpeoplearesocialandwanttoconnectwithothers2socialnetworksareincreasinglybeingadoptedbyolderdemographicswithawiderrangeofagesandindividualswithdifferentyearlysalariesusingsocialmedia3itcanbedifficulttomeasurebutitdoescausesavingsincustomerserviceprovidesonlinewordofmouthpromotionandincreasesbrandawarenessandreputationaDellGenerated65millionfromitstwitteraccountbMarriotgotover500millioninbookingdirectlyfromitsblogcLenovosavescostswitha20reductionincustomerservicecallsbyusingsocialmedia4socialmediaisrelevanttobothb2bandb2cfirmsItdriveswordofmouthandinfluencesthesearchofinfoforconsumers5SocialmediaisnotnewbutthingsliketechandmediahavechangedtheroleofsocialbehaviouralandeconomicconceptsAlsoconversationsarenowpublicandviewablebyallcreatingformoretransparency6TolimitoveralltimeinvestmentfirmsshouldlookforunderutilizedemployeeswhospendtimeonsocialmediaTheyshouldalsouseefficiencytoolstostreamlinetheirsocialmedialikehootsuiteandtheyshouldusemobiledevicestoboosttheiroverallefficiency7CostscancomefromthetimeandresourcesinvestedinsocialmediaandtoproducingthecontentandtheservicesofconsultantsandadvertismentfirmsTheHistoryofSocialMediaWikipeida2001Facebook2003Youtube2005Twitter2006DifferencebetweentraditionalandsocialmediaapproachTraditionalApproachSocialMediaApproachControlledviewofcontentforcustomersAudiencecontributionisencouragedOnewaycommunicationTwowaycommunicationDomineeringaproachDiscussionapproachExclusivityagreementsTrustbuildingSkillsneededforsocialmediamarketingTechnicalComputerSkillsPersonalAttributesBasiccomputerskillsPersonableProficiencywithsearchenginesGoodlistenerNavigatingthewebeasilyReadingandcomprehensionskillsCodingorGraphicdesignknowledgeDiversevocabularyCreativityprofessionalismChapter2GoalStrategiesDefineasocialmediaplanExplainthesocialmediamarketingplanningcycleDescribeeachstepinthesocialmediamarketingplanningcycleIdentifyfivewaystolistenandobservethesocialwebExplainhowtosetsocialmediamarketinggoalsDescribehowtocreatesocialmediastrategiesListthe8CsofStrategyDevelopmentDetailhowtolinksocialmediagoalstoactionsExplainselfpromotionversusbuildingarmyofadvocatesonthesocialwebAsocialmediamarketingplandetailsanorganizationssocialmediagoalsandactionsnecessarytoachievethem7stepsofasocialmediamarketingplan1Listeningtowhatpeoplearesaying
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