COMS 4502 Study Guide - Comprehensive Midterm Guide: The Digital Age, User-Generated Content, Voice Search

• School: Carleton University
• Department: Communication and Media Studies
• Course: COMS 4502
• Professor: Melanie Coulson

Document Summary

Study guide: september 7th lecture: intro to narratives and. Story 2: nathan"s story: youth homelessness in ottawa. The characters: the wolf is the victim, he has asthma, pigs were guilty as murderers, were behind on their mortgage payments, committed fraud. The setting: nathan was interviewed on the streets where he lives, in the middle of november on a cold, wet day, the pigs the scenes were dark. The details: the scratch marks on the wall from the wolf not wanting to die, nathan"s ripped shoe and clothes. Inside information: people are expecting you to know something they don"t. Organizations can benefit from a strong narrative/story: brand identity, audience engagement, smart leadership, knowledge sharing. Who are you trying to speak to: what"s your message, what do you want your audience to do? (cta) New products = name in full + words like review . Tv shows/movies: names in full, team names in full.