HPED 1640 Study Guide - Quiz Guide: Polskie Radio Program Iii, Program Management, Fixed Cost
6 Feb 2020
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Four p"s of marketing product, price, place, and promotion. Promotion to inform, educate, and persuade people towards a specific product or event. Communication communicate through two channels, the general public, and the target audience. Persuasion different forms include: rational persuasion, inspirational appeals, exchange tactics, Channel communication channels are to the general public and to the target audience. Seven principles of design: unity, gestalt, space, dominance, hierarchy, balance, color. Include a call to action: know your target audience, keep it simple, single concept, use typography, make it scanable, use hierarchy, natural flow. Registration necessary when a fee is to be paid and there are limited spaces available. Central method walk in people physically go to a central location, can apply for multiple programs. Program location walk in people physically go to the program location, can only apply for one program. Mail in people mail their registration forms through the mail in a letter.
