PSY603 Study Guide - Comprehensive Final Exam Guide - Citizens Band Radio, Canada, Memory
Document Summary
Consumer buy thing and the chain reaction begins. Consumption does not end at the purchase of an item. It depends on the use and worth of a product. Why is behavior important to consumers: marketer who understands consumers, designs products with more value, policy makers who understand consumers, make effective public policy decisions, consumers who understand behavior, make better decisions on how they allocate their resources. Marketing ethics + consumer behavior: relations between marketer (products/companies) and consumers is not always positive, misbehavior becomes complicated, not a general agreement on what is unethical, ethical. Standards or moral code of conduct to which a person or a group adheres: manipulative marketing practices, false advertising, corporate scandals, and change the value associated with the exchange of good. For example, money for item or service: rules of behavior, consequences, vote for you wallets. Looks at consumers as they go about the consumption process.
