COMS 371 Study Guide - Midterm Guide: Culture Industry, Feminist Media Studies, Frankfurt School

• School: University of Calgary
• Department: Communications Studies
• Course: COMS 371
• Professor: Jessalynn Keller

Document Summary

Mental framework through which we make sense/how we see of the world. Different groups use it to make sense of the world; match the beliefs and perspective of the majority. Some ideologies are hegemonic, not all. i. e feminism and anarchy are ideologies, not hegemonic. Approach that developed out of marxist thought via attention towards mode of production (way society is organized) Pays attention to the changing structure of media: > consolidation few conglomerates own many (big 6 in us- disney, cbs, warner, etc. ; big 4 in canada (canwest, rogers, etc. ) > synergy when media conglomerates uses a range of media platforms to promote a media product; occurs when a company recirculates, recycles, repackages an intellectual property that it already owns. Authentic culture (european) vs. mass culture (american) > authentic culture (european) represent real, individually created and imagined, multi- dimensioned and challenges existing power hierarchies. > mass culture (american) represents false, mass- produced, 1-d culture and simply legitimizes power hierarchy.