MGIS 317 Study Guide - Midterm Guide: Business Process, Relational Database, Subgame

• School: University of Calgary
• Department: Management Information Systems
• Course: MGIS 317
• Professor: Sharaz Khan

Document Summary

Week 4, part 1 platform mediated networks. Bill gates: the internet tidal wave, internet = tsunami. 1995: last 20 years = computer capabilities, next 20 = communication networks. Network: system of interconnected nodes (people, companies, places, things) called network users in in pmns (which facilitate interaction) Network users access platform, which is a subset of components (hard/soft-ware, services) + rules (standards/policies/protocols) employed by users in most transactions. Pmns are imp. b/c 1) share of global economy (across many industries, ex: uber, airbnb, retail stores and barcodes, etc. ) and 2) distinctive mgmt. challenges. Pmns as intermediaries or firms developed their own platforms. Platforms connectivity, variety (supply-side to demand-side users), matching needs to g/s, price-setting (wtp, wts) Network effect = effect of one user has on the value to other users wtp depends on # of users they can interact with. Metcalfe"s law: value of a network grows @ growth2 in its user base.