CIS 1200 : Chapter 1-13 Summary.pdf

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Chapter 1- why computers matter to you: becoming computer literate. Allows retailers to respond to consumer buying patterns. past buying history and list of items they examined but did not buy: can be translated into extremely specific marketing that is immediate and customized to your shopping experience. This is the motivation behind discount cards at grocery and drug stores. In addition to the standard postal bar code and bar code showing. Ups customer numbers, this smart label contains something called a maxicode. The maxicode is a specifically designed, scannable sticker that resembles an inkblot and contains all the important information about the package (class of service/ destination etc). In processing centers, ups workers scan the maxicode using a portable handheld device, which uses bluetooth technology, a type of wireless communication, to transmit the scanned data through radio waves to a terminal.

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