EDRD 3160 Study Guide - Final Guide: Walt Disney, Justin Bieber, The Aristocats

• School: University of Guelph
• Department: Environmental Design and Rural Development
• Course: EDRD 3160
• Professor: Helen Hambly

Document Summary

Not long ago us productions like films and tv shows dominated theater and television sets around the globe: foreign productions were little competition. Us still controls majority of sales in global communication market through time warner, Disney,viacom, news corps, and comcast: however other major global firms are more well known now and compete in the global market, like sony from japan, bbc from the uk, and bertelsmann from germany. In terms of revenue, the three largest global media empires are american. In terms of electronic colonialism theory, us multimedia empires advertise, project, and encourage us values, history, culture, language and so on across the world disney, barbie, Hollywood and new york based communication corps do well globally b/c of four advantage: 2. they operate in english, the language of the largest global segment of media outlets with purchasing power they have access to substantial fiscal resources and capital markets: us television networks overwhelming prefer us-made prime-time shows abc,