EDRD 3160 Study Guide - Final Guide: Mao Zedong, Phoenix Television, Film Forum

• School: University of Guelph
• Department: Environmental Design and Rural Development
• Course: EDRD 3160
• Professor: Helen Hambly

Document Summary

China: a newly emerged major player in the global media arena. Chinese media was closed to the outside world while it was communist and under mao zedong. Open door policy after mao"s death led to tremendous media change. No longer just propaganda machine for communist party. Still mouthpiece for communism, but provide entertainment to people as a public service. No subsidies from government, but still government entities. Media industry doubled in scale in 5 years. China radio international (cri) surpassed radio moscow as second largest external broadcasting service, but also surpasses voice of america (#1) in some aspects. Made a deal with us satellite tv to transmit great wall to americans. Open door has let things in as well. E. g. 100 foreign tv dramas, 70 countries regularly trade television programming with china. Only privately owned satellite tv organization in china, phoenix tv, targeted broadcasting services at an international audience.