MCS 2000 Study Guide - Midterm Guide: Forever 21, Severance Package, Business Ethics

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 2000
• Professor: Robert Mc Lean

Document Summary

Milestone #2 - team presentation development topic and outline. Project topic: forever 21 closing their canadian stores. The company needs to communicate that they observe and follow business ethics: this closure will ultimately look bad on the company and tarnish its image by leading the general public to question the longevity of forever 21. If the public believes that forever 21 is not doing well as a company, this negative image will harm stock value and further impact financial performance. A dying brand can negatively influence potential customers not to shop at their stores: not only is forever 21 closing all their stores in canada, they are also closing some in the. United states as well and are filing for bankruptcy protection in the u. s and canada. They are doing this so they do not have to shut down completely and can attempt to restructure the company.