MCS 3600 Midterm: MCS 3600 - Article 1 Summary.docx

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 3600
• Professor: Sungwan Yi

Document Summary

97 children (44 males), ages 12 17 (average 15: conducted on the 9th day of a 6 week health and fitness camp, objective of the camp was to teach kids to be more active in monitoring what they eat and drink as well, given a 22. 3 oz. juice glass at random that was either short and wide (10. 6 cm) or tall and slender (18. 9 as restrict portion control cm, children were asked a series of questions and had their cups weighed. 97% of campers finished their drinks: therefore, we can conclude that elongation negatively influences consumption in a single serving context, those given a short, wide glass poured and consumed 74. 37% more juice than those with the tall glasses, campers believe they pour less into short, wide glasses than into the tall, more slender glass, this supports the notion that the elongation effect positively influences perceived volume, even though the opposite is true.