NUTR 2050 Study Guide - Final Guide: Mass Media
9 Feb 2013
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Document Summary
Explore settings, channels, and activities to reach intended audiences. Best ways to reach children aged 9-13 about vegetable consumption. Identify the settings (times, places, and states of mind) in which they are most receptive to and able to act upon message: grocery stores, restaurant menus (notes on which choices are more healthful) Identify channels through which program"s message can be delivered and the activities that can be used to deliver it: what will best: reach the intended audience, deliver the message. School newsletter, school websites, within the grocery store. Times when audience may be most attentive and open to program"s communication effort: while they are preparing lunch/dinner, while they are shopping/planning for meals. Places where they can act upon the message: in the grocery store, in the kitchen when preparing meals. Places of situations in which they will find the message most credible: physician/dietitian (parents), teacher (child) Explore channels and activities (pros and cons on page 32-33)
