PSYC 2360 Study Guide - Final Guide: Statistical Population, Squared Deviations From The Mean, Endorphins

• School: University of Guelph
• Department: Psychology
• Course: PSYC 2360
• Professor: Carol Anne Hendry

Document Summary

Why conduct surveys: provides a methodology for asking people to tell about themselves, provides useful info for making public policy decisions, to study relationships between and/or among variables. Facts: age, gender, socioeconomic status, education, marital status. Why conducts surveys: can serve as an important complement to experimental research findings. Response sets: tendency to answer all questions in a particular manner, o(cid:272)ial desira(cid:271)ilit(cid:455): (cid:862)faki(cid:374)g good(cid:863, scales available to detect this response set. Problems with question wording: unfamiliar technical terminology, vague or imprecise terms, ungrammatical sentence structure, phrasing that overloads working memory, embedding the question with misleading info. What makes a good question: simplicity, avoid double-barreled questions, avoid loaded questions, avoid negative wording, avoid yea-saying and nay-saying with reversible items. Circle spot on straight line: semantic differential scale. Ex: what is your opinion of cigarette smoking. Good _ _ _ _ _ _ _ _ bad. Check off one spot on broken line: non-verbal scale.