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Department
Marketing
Course
MKT 2210
Professor
Luming Wang
Semester
Fall

Description
HOW DOES MARKETING DISCOVER AND SATISFY CONSUMER NEEDS Discovering Customer Needs  Suggestions to marketers: o focus on what the customer benefit is o learn from the past  Consumer needs and consumer wants o Need : when a person feels physiologically deprived of basic necessities such as food, clothing and shelter o Want: a felt need that is shaped by a persons knowledge, culture and personality Satisfying Customer Needs  Target market: one or more specific groups of potential consumers toward which an organization directs its marketing progra
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