COMM 300 Study Guide - Midterm Guide: Confirmation Bias, Triple Bottom Line, Meta-Ethics

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20 May 2016
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Comm 300 terminology and concepts for mt. A culture is a group that creates and shares assumptions, priorities, practices; they are logical and learned, complex, contested, and contradictory. A discourse community shares assumptions about channels, formats, styles and rules of evidence; cultures are learning to value diversity. National culture, organizational culture, subcultures, and personal culture (or social categories of identity) overlap. Values and beliefs affect our response to people and situations. Communication shapes and is shaped by the environment. Cultures, individuals, and languages are in a state of flux, continuously changing. Claude shannon"s mathematical model of communication process message travels from information source, to transmitter, to receiver, to destination through signals. Stuart hall"s encoding and decoding receivers are active, different lived experiences create different lived realities and world views, which in turn create different interpretations (decoding) of and engagements with messages. A model of the communication process, bcn feedback loops through contexts, individuals, and purposes within an environment.

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