AFM131 Study Guide - Teijin, Departmentalization, Mass Customization
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AFM131 Full Course Notes
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Licensing company to produce its product in exchange for a fee: through licensing, company gains additional revenues. Licensors spend little or no money to produce and market their products is an arrangement whereby someone with a good idea for. Franchising a business sells the rights to use the business name and sell a product or service to others in a given territory (ie. tim hortons: contract manufacturing. A foreign country"s production of private- label goods to which a domestic company then attaches its brand name or trademark (also called outsourcing) Joint venture a major project or to form a new company; benefits include: A long-term partnership between two or more. A company owned in a foreign country by another: multinational corporation. A corp. that operates in many different countries and has multinational stock ownership and management. Forces affecting trading in global markets: sociocultural forces, ethnocentricity all others.