AFM241 Study Guide - Midterm Guide: Niche Market, Asset Turnover, Performance Metric

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ROA is driven relatively more by higher profit margins. Operating or gross profit margin is a reasonable
performance metric for product differentiators
ROA is driven relatively more by Asset turnover (efficiency) for cost leaders
The combination of profit margin and asset turnover provides ROA.
Firms can be equally successful either through a product differentiation or cost leadership strategy
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Document Summary

Roa is driven relatively more by higher profit margins. Operating or gross profit margin is a reasonable performance metric for product differentiators. Roa is driven relatively more by asset turnover (efficiency) for cost leaders. The combination of profit margin and asset turnover provides roa. Firms can be equally successful either through a product differentiation or cost leadership strategy. It investment go through periods of optimism and pessimism. During pessimism, doubt prevails about the value of investing in new it. People argue that it investment are easily replicated not a source of competitive advantage. The role of it may be to support or lead the firm"s strategy. The firm may be an it conservative or it innovative. We will start by reviewing some of the factors driving it strategy and explore some of the most commonly encountered views regarding the role of it. It strategy has been described as the shared vision among the firm"s top management team (tmt)

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