AFM241 Midterm: Midterm Study Package

• School: University of Waterloo
• Department: Accounting & Financial Management
• Course: AFM241
• Professor: Theophanis Stratopoulos

Document Summary

Worldwide leader in the home appliance industry. 10 years of experience selling to european market and had european market share of 13% Whirlpool europe"s cfo and vp of logistics were evaluating enterprise resource planning (erp) system --> project atlantic to re-organize information flow in all of whirlpool europe. Should improve effectiveness and efficiency of whirlpool"s sales and marketing, operations and logistics, and finance. Cost of project would include direct costs of system and personnel to complete implementation. In 1989, whirlpool entered european market, paying million to purchase 53% stake in appliance division of philips electronics. Created joint venture firm named whirlpool international bv (wibv) In july 1991, whirlpool purchased philips" 47% stake for million. Developed three pan-european brands: whirlpool ,bauknecht, and ignis. Regional brand including laden sold only in france. Whirlpool europe manufactured products based on sales budgets or forecasts and held them as finished goods inventory --> stock-keeping units (sku)