COMM101 Study Guide - Final Guide: Netflix, Network Effect, Complementary Good

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Learning objectives: understand what technology is and where it comes from, understand the opportunities and threats that can be created by technological. Identify some technology shifts and their impact factors: describe how technology can create opportunities and threats in a firm"s ability to achieve its critical success factors, understand important technology concepts and their strategic significance. Provide an example of each and explain how it fits within the category. Identify which types of innovations a small, young firm is more likely to succeed with versus a large established organization. Explain why each is more likely to succeed in those areas: discuss why successful firms sometimes fail. Explain how these reasons are related to the diamond-e: discuss what a large firm can do to avoid failure, explain what a small new firm can do to successfully enter and compete against a large firm. Information technologies affects information access, inter-firm cooperation, cycle times: not limited to computers and information.