ECON 344- Midterm Exam Guide - Comprehensive Notes for the exam ( 28 pages long!)
5 Oct 2017
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Econ 344: marketing: customer value satisfaction, relationships, & experience. Marketing focuses on discovering and satisfying prospective customers" needs and wants. 4 requirements/factors for marketing to occur: two or more parties with unstrati ed needs, desire and ability to satisfy these needs, a way for parties to communicate (way to exchange info, something to exchange. Marketing is used by nonpro t organizations, causes, and places. An organization"s marketing department related to many people, groups, and forces. Discovering consumer needs: consumer needs and consumer wants. Satisfying consumer needs - cant satisfy needs of all: target market. The 4 ps: controllable marketing mix factors: product, price, promotion, place. The marketing program: a plan that integrated the marketing mix, coordinated, thoughtfully designed set of activities that help you achieve your marketing objectives. Evolution of north american businesses: production era, sales era, marketing concept era (customer satisfaction and company goals, market orientation era.
