ENBUS302 Study Guide - Quiz Guide: Special Member State Territories And The European Union, Vending Machine, Organic Food
2 May 2016
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Strategic alternative 1: increasing market share by selling their products in service stations and exporting products to overseas markets such as japan, malaysia and. Higher brand awareness: this alternative allows phoenix organic to grow by occupying more market share. By doing so, their brand can be seen more often, which works like an invisible advertising. Furthermore, this allows people who live remotely from supermarkets or people seldom enter a caf to have access to phoenix organic"s products. Promising market: additionally, organic food and beverage market is a growing market globally. Take japan as an example, the organic food value sales increased 11. 6% from 2007 to. That is to say, more people in japan prefer to consume food and drinks that are organic, natural and good for health. Therefore, it is the perfect timing for phoenix organic to expand into overseas countries like japan since customers in this market niche is growing steadily.
