ENBUS302 Study Guide - Quiz Guide: Ice Cream Van, Organic Food, Veganism

334 views2 pages

Document Summary

Pure organic food and juice bar case assignment. What strategies do you advice graham and buob to pursue? (1 point) Pure may choose to put their money towards heavy promotions for locals and tourists such as through radio advertisements, local tv commercials, billboards and sponsored events. This approach is capital heavy but pure would be a more well-known name which will be good for business in the long run. This strategy does not address their personal values. Another growth strategy pure could pursue is vertical growth (for example: expand buob"s mother"s home garden or build their own garden behind the restaurant). Pure to satisfy their values and lead to higher margins because they are growing their own supplies. Graham and buob could also offer nutritional consultation services, cooking classes and extend their retail selection of organic foods, supplements and books. This growth strategy needs capital but the probability of success is high because they know their customers want this.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers

Related Documents