COMM 310 Study Guide - Evernote, Pk Machine Gun, Online Analytical Processing
Document Summary
Lowest price products challenge: earn enough profits. Better than standard barcode, they can store & digitally present more data, including url links, Value chain: scm [inbound (materials, time, processing), operations (building it, quality, order), outbound logistics (ordering, delivery, transaction)], [marketing & sales (pricing, fries with that), services (referral, loyalty programs, survey)] crm. Porter"s 5: supplier power, buyer power, threat of substitute, new entry, rivalry. Cloud using internet technologies; maximizing effectiveness of shared resources/ capex (buy the dedicated hardware and depreciate it over time) to opex model (use a shared cloud infrastructure and pay as one uses it). The bigger the company the more expensive it becomes for cloud computing. Cost; quality, control, personal contact with insourcing ask questions, resources (pre-owned material to insource). Technology proprietary, someone else copies business model (coke & pepsi). Variety of products that competitors aren"t offering. Innovation introducing new product; harder for established companies.
