COMM 465 Study Guide - Final Guide: Joint Venture, Market Saturation, Global Marketing
14 Apr 2016
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1: + returns on major capital investments or new product or processes, + economy of scale, scope or learning matured shit can be new to new markets, compeiive adv through locaion (more places) Protecionism reducion of foreign compeiion, beneit domesic products. Internaional markeing task controllable and uncontrollable factors. Home country of operaion is oten the most important source of compeiive adv. Factors favouring faster internaionalizaion: high tech and/or markeing based resources, smaller home markets and larger producion capaciies, key managers well networked internaionally. Src and ethnocentrism impede the ability to assess a foreign market in its true light. Src unconscious reference to one"s own cultural values, exp, and knowledge as basis for decisions. Ethnocentrism i know best, you know shit, therefore i"m right. Company strategy, structure, rivalry: #of companies in the industry, compeiion intensity, public/private ownership. Demand condiions: size of market, customer sophisicaion, media exposure of product. Factor condiions: natural resources, educaion, wage rates.
