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Department
Commerce
Course
COMM 310
Professor
Kafui
Semester
Winter

Description
Environment  Analysis  (Threats:  Porter’s  5  forces)   Process/  Activity   (모든 정보 à 필요 정보) Data  =  모든 |보 Information  =  우리에게 필요한 정보   “Hard to find elsewhere” Value  Chain:  Model  that  highlights  the  primary  or  support  activities  that  add  a   Operational  Information  SYSTEM  such  as  SCM  and  CRM  maintains  and   Value  Proposition   margin  of  value  to  achieve  competitive  advantage.     accesses  the  transactional  data  in  databases.   Porter’s  5  Forces   Transaction  Processing  Systems  (TPS)  –record  routine  transactions   Buyer  Power  –Do  your  customers  have  other  firms  they  can  purchase   (sales  order  entry,  hotel  reservations,  payroll,  and  shipping.)   from?  |  Switching  Cost,  Loyalty  Program   Management  Info  Systems  (MIS)  –  use  data  from  operational  systems  to   Supplier  Power  –  Do  you  have  choices  of  suppliers?  |  Select  alternative   provide  info  for  decision  making  -­‐  produces  summary  reports  Decision   products  or  suppliers,  Reverse  auction   Support  Systems  (DSS)  –  computerized  support  to  the  decision  making   Substitutes  –  what  alternative  product/service?  |   Opportunity  Costs,   process  -­‐  Interactive,  provides  decision  analysis  capability,  tries  to   Adding  Values   anticipate  the  future  Executive  Support  Systems  (ESS)  –  high-­‐level   Potential  Entrants  –  How  easy  to  enter?  |  Entry  Barrier   decision  making  -­‐  provides  flexible  delivery  of  into  to  senior  executives   -­‐   Rivalry  –  how  intense  is  the  competition?  |  Product  differentiation   produces  summaries,  trends,  projections       Business  GOAL    (Value  Proposition  determines  GOAL)     SCM  SYSTEM   • Maximize  benefit  for  customer   (=  Value  proposition)     What  is  the  value  proposition?    Answer  in  relations  to  the  focused  Value  Chain    Purpose:  To  ensure  that  the  right  product  be  supplied  to  the  customer  in   Explain  how  Icon  Fitness’s  value  proposition  is   leading  to  Galerius  losing  its   the  right  quantities,  at  the  right  time,  to  the  right  location,  and  at  the   o Tangible:  만질  수  있는    saving   o Intangible:  무형의  saving  time   customers?  Competitive  advantage?   optimal  cost.   Primary  Value  Activities   IT  enables  business  to  manage  all  resources,  build  relationships  with   • Always  Increase  Sales,  and  Reduce  Cost   Inbound  logistics  –  get  raw  materials|  guarantee  high  quality  of  final  product     suppliers  of  raw  materials,  create  production  schedules,  and  plan  for   Operations  –  transforms  raw  materials  into  goods/service|  ensure  high  quality   transportation  of  goods,  support  customers  and  product  returns  to   Strategy  (How  to  work  your  way  to  the  Goal)   of  final  product   improve  efficiency  and  quality  levels  of  the  supply  chain.     • Porter’s  Three  Generic  Strategies:  Creating  Business  focus   Outbound  logistics  –  Distribution  of  goods  to  customers|  fast  inventory   CRM   Strategies  that  are  commonly  used  by  businesses  to  achieve  and   maintain   turnover  help  satisfy  customers   Purpose:  Develop  stronger  relationships  w/  customers,  optimizing   competitive  advantage|  current  Narrow  Target  à  Differentiation  Focus   Marketing  and  Sales  –  Promotion,  prices,  and  sells|  compete  with  competitors   • Firm  facing  one  of  Porter’s  Five  Forces,  reduce  the  threats  in  […]  by   interactions,  better  understanding  of  needs  and  behaviours   (related  to  5  forces)   IT  enables  firms  to  collect,  maintain,  analyze  large  amount  of  customer   […]  which  will  relate  achieve  goal   Service  –  Provide  customer  support|  Attract  returning,  new  customers   data     Procurement  (development  of  alternate  sources  of  inputs;  procurement  of  raw   Implementation  (Key  Challenges)   materials,  plant,  machinery,  and  buildings;  facilitating  long -­‐term  relationships   Outsourcing  –  outsources  development  of  system  OR  just  most  of  IT   with  reliable  suppliers);     functions     Technology  development  (working  relationships  between  R&D  personnel  and   Benefits:  #Strategic  simplifies  management  agenda,  cost  cutting   other  departments;  work  environment  that  encourages  creativity  and   efforts/downsizing,  no  need  to  recruit  and  retain  competent  IT  staff.   innovation);     #Financial  avoid  heavy  investment  so  costs  go  to  other  uses,  improve   HRM  (recruiting,  training,  promoting  employees;  reward  systems  for   cash  flow  and  cost  accountability.  #IT  get  expertise  not  available   motivating  employees;  maintaining  a  safe  and  productive  environment);   Firm   internally,  provide  superior  infrastructure,  guaranteed  IT  service  level.     infrastructure  /administrative  coordination  and  support  services/   Risks:  loss  of  competitive  advantage  |  loss  of  control  over  IS  function  |   (coordination  and  integration  of  all  activities  in  the  value  chain;  timely  and   few  outsourcers  capable  of  taking  large  contracts  |  outsourcers     accurate  information  for  management)   unfamiliar  with  customer’s  identity       Use  of  FB  →  not  differentiating  enough  →  does  not  support  value   Cloud  Computing:  “If  it  is  attached  to  specific  customer  names,  then  the   Information  REQUIREMENTS  (What  do  you  need  to  fulfill  Value  Proposition)   proposition  (which  has  a  differentiation  focus)   →  not  strategic.   Functional  requirements:  Define  what  a  system  is  supposed  to  do.     cloud  may  not  be  what  you're  looking  for”     1. “the  system  MUST  allow  users  to  search  through  their  credit  histories   Privacy    –  Construct  Privacy  policy  to  inform  customers  and   provide  opp.   Capabilities  (WHAT  a  company  should  be  ABLE  to  do  to  execute  its   and  information-­‐oriented”   to  opt  out     business  strategy)   2. “the  system  MUST  gather  (DATA)  UBC  ID  number  for  each  student”   Security  –  info  is  capital/competitive  advantage  –  must  be  protected  |   Strategic  Support  Capabilities  
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