MGMT 100 Study Guide - Final Guide: Cash Flow Statement, Accounts Payable, Brand Equity
Document Summary
Paid, no personal communication through various media by organizations and individuals who are in some way identified in the advertising message. agents/brokers. Marketing intermediaries that bring buyers and sellers together and assist in negotiating an exchange but do not take title to the goods. blog brand. An online diary (web log) that looks like a web page but is easier to create and update by posting text, photos, or links to other sites. A name, symbol, or design (or combination thereof) that identifies the goods or services of one seller or group of sellers and distinguishes them from the goods and services of competitors. brand awareness. How quickly or easily a given brand name comes to mind when a product category is mentioned. brand equity. The value of the brand name and associated symbols. brand loyalty. The degree to which customers are satisfied, enjoy the brand, and are committed to further purchase. brand manager.
