SOCI 217 Study Guide - Final Guide: Chi-Squared Distribution, Null Hypothesis, Inter-Rater Reliability
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*the unobtrusive study of recorded human communications (visual/textual/oral: unobtrusive because not interacting with that you"re studying. Codes=words that categorize, classify, condense raw data: coding schemes: analytic/housekeeping. Who says what to whom, why, how and with what effect frame analysis: type of content analysis that, integrates a. Newspaper articles, published books, artwork, radio programming, tweets, websites. Secondary (by ppl who didn"t actually witness) *goals: to systematically describe the content of a msg. Systematic= *follow set of rules/guidelines: types (categories ) and frequencies (counts ) of content. Document analysis vs qualitative research: types of info, evidence, reactivity. * we now utilize our own cultural understandings in order to engage w/meanings which are embedded in the doc how to study documents: keywords and meanings. Claudia strauss on keywords: keywords= *words that categorize, classify, condense, a type of code (a word/phrase) Ask the document 2 questions: 1. Marriage laws: how is it defined.
