SOCI 240 Study Guide - Midterm Guide: Normative Social Influence, Participant Observation, Social Influence
Document Summary
Forces in larger social group ex: norms, fads, social class, and ethnic identity. Classically conditioned preferences, habits rewarded by others ex: imitation of behaviour we have seen in others. Genetic predispositions that promoted our ancestors survival and reproduction ex: bond between parent and child. What we pay attention to; how we interpret and judge social situations, what we retrieve memory from. A change in behaviour caused by real or imagined pressure from others. Changing one"s behaviour to match the responses or actions of others(not necessarily due to pressure) Changing one"s behaviour in response to a direct request. A technique which increases compliance with a large request by first getting compliance with a smaller, related request. Ex: people are first asked to wear a tiny button supporting a worthy cause, later they are asked to put a billboard on their lawn. Changing one"s behaviour in response to a directive from an authority figure.
