BUS 100 Study Guide - Final Guide: Certified General Accountant, Financial Accounting, Trade Union

• School: UFV
• Department: Business Administration
• Course: BUS 100
• Professor: Kim Milnes

Document Summary

Chapter 9: employee behaviour, performance (work-related expected) organizational (positive, not profit causing), X = belief people are natural lazy/irresponsible/unproductive. Snapshot of the company at specific point in time: income statement. Identifies sources of income, how expenses match revenue, etc. over period of time: cash flow statement. Describes firm"s generation/use of cash during period of time. Must be positive, but wants to be high as possible. Will vary, depending on what specific people consider to be costs and gains: eps: this influences the size of dividend payouts that are possible. No set standard important relative to the industry standard. Purchase decision based on both rational and emotional motives. Also influenced by psychological, personal, social and cultural. Tv, newspapers, magazines, direct mail, radio, outdoor, word-of-mouth, internet, Pros and cons to each, mix depends on target market, budget, etc. Charity work, donations, corporate sponsorship, athletic sponsorship. Chapter 14: pricing objectives, profit maximizing balance demand (elasticity) to maximize profit.