PSYC*3170- Final Exam Guide - Comprehensive Notes for the exam ( 33 pages long!)
Document Summary
Mavens: early adopters, in the know, cool hunters. Let me tell you about this cool think i just heard . Smart but an island and need connectors to get the word out. Connectors: information carriers with large networks, spanning boundaries and domains. Salespeople: distribute locally in their own network because of persuasion ability. Context: appropriate time, place and distribution channel: ex. Oprah and time"s up and metoo movement for sexual harassment. Scalability: inherently attractive and appealing: funny, good cause, status enhancing, emotion, Als ice water challenge and tag 3 friends. Points, badges, leaderboards and other incentives p7: dopamine: pleasure on accomplishment, serotonin: feeling important, endorphin: response to lessen pain, oxytocin: cuddle hormone increases intimacy. Self awareness: learn how it works and become aware of own practices. Attitude = psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor .
