POL 2156 Study Guide - Final Guide: Null Hypothesis, Regression Analysis, Content Analysis

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Content analysis: analysis of patterns, themes, biases, and meanings of the content the examination and coding of texts (can be quantitative or qualitative newspapers/magazines, films, images, webpages, etc. ) What can be counted? (and otherwise analysed?) Words (and the pairing of certain words, women/politics), subjects/themes (manifest and latent overtly stated vs implied), positive or negative view. Coding a coding schedule is the form where the data is recorded. Coding a coding manual is the set of instructions to coders (lists what is to be coded, the categories subsumed in each dimension, the numbers/codes that correspond to each category, and general guidance for coders. Issues in devising coding schemes categories must be mutually exclusive, categories must be exhaustive, instructions must be clear, unit of analysis must be clear (a pilot test can reduce risks of error) Computer based content analysis (computer searches and codes text) problems w/reliability & validity.

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