CCT200H5 Study Guide - Final Guide: Intercultural Communication, Richard Dyer, Metatheory
25 May 2015
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Running head: critical analysis of race in popular culture. Popular culture, formally known as low culture, refers to cultural products that are widely used and are known by people. These cultural products range between television, music, videos, popular magazines, etc. (martin & nakayama, 2013). Popular culture having an immense reach and influence on the public makes it very significant in determining social identities, norms. It is this glorification of the popular culture that increases the impact of how different cultures are portrayed differently, and in many levels classified as racism. As a result of this glorification, the consumers of these popular culture products imbed these traits of discrimination certain cultures as per their exposure. The importance of popular culture is highlighted by martin & nakayama, where they state that americans are rarely exposed to popular culture from outside of the united states.
